journal

The latest version of our methodology it’s grounded in experiments, challenging outdated methods and makes the case for change.

// published on August 2025 //

We broke down the key insights from AAAI’s 2025 report, focusing on the research priorities shaping how AI is built, evaluated, and deployed.

// published on June 2025 //

Voice is becoming a primary interface for human-machine interaction. This piece explores its evolution and shares a practical blueprint to prototype your own conversational agent.

// published on May 2025 //

The creative practice beyond prompts—shaping systems, strategy, and culture. Applied research to help practitioners build coherent, ethical, and future-ready design frameworks.

// published on May 2025 //

Serendipity isn’t randomness — it’s a structural condition for discovery. This article explores how to design for the unexpected within creative systems, turning ambiguity into a tool for intentional breakthroughs.

// published on April 2025 //

Designers play a critical role in shaping the logic, ethics, and behavior of algorithmic systems. This article explores how design influences power, perception, and decision-making in the age of intelligent technology

// published on September 2024 //

Artificial Intelligence (AI) is reshaping Leadership and organizational culture. Leaders leverage AI to enhance decision-making, streamline operations, and foster a culture of Innovation and high performance.

The big question still is how we can blend the traditional Design Thinking methodology with a Lean Design approach, streamlining the adoption of AI and focusing on value as an outcome.

The fusion of User Experience (UX) with Artificial Intelligence (AI) has undeniably shaped a new frontier in product design. This article focuses on how AI can enhance UX by predicting user needs and how we, product designers, can integrate AI judiciously into our strategy.

The intersection of AI and design has recently been the topic of discussion in the tech world. While machines continue to infiltrate creative spaces with promises of efficiency, one question remains: How do we preserve the ineffable magic of human creativity?

Before AI became a household term and an integral part of various industries, the concept was nascent, theoretical, and confined mainly to academic circles and science fiction.Description goes here

Exploring the evolution of user interfaces from batch processing to AI-driven natural language systems, emphasizing language's role in making technology more intuitive, accessible, and human-centric.