When Vitakraft approached the challenge of modernizing its customer experience, it wasn’t just about digital transformation — it was about cultural change. As one of Europe’s leading pet-care brands with a legacy stretching back over 180 years, and one of the preferred pet food brands in the US, the company needed a way to unify its storytelling, data, and design workflows across global markets.

Over a two-year engagement, designing tomorrow® led an ambitious CX transformation program powered by AI-Centric Design™ — embedding artificial intelligence into strategy, creation, and execution. The result was not just greater efficiency, but a new, scalable model for how creativity and AI can co-exist.

The Challenge

Vitakraft faced the familiar tension many heritage brands encounter today: strong emotional equity with customers, but disconnected systems and fragmented digital processes. E-commerce operations across Amazon, Walmart, and Petco required extensive manual oversight, while content creation relied on separate tools and teams with inconsistent quality control.

The goal was clear — build an integrated ecosystem where every piece of brand communication, from SEO copy to lifestyle photography, aligned seamlessly with Vitakraft’s tone, identity, and values.

The Approach

Guided by the AI-Centric Design™ framework, the transformation was structured around four interconnected dimensions — Identity, Intelligence, Creation, and Integration. Each layer combined design thinking with AI orchestration to align strategy, systems, and storytelling into one adaptive experience.

1. AI-Enhanced Brand Identity
   We built data-driven models to distill Vitakraft’s brand voice and visual language into a set of AI-readable parameters — color cues, emotional tone, and composition rules.

2. E-Commerce Copilot
   A custom AI Agent was developed to automate marketplace content optimization. It handled SEO titles, keyword density, and brand-compliance checks, outputting product data ready for Amazon and Walmart syndication.

3. Brand-Guided Gen-AI Prompt Design
   We created brand-specific prompt structures that maintained consistent storytelling across lifestyle, product, and pack-shot imagery — ensuring emotional warmth and trust remained at the core of every visual.

4. Omnichannel Integration & Analytics
   AI-assisted workflows were orchestrated across Figma, Salsify, and HubSpot, with performance loops measuring SEO visibility, content accuracy, and customer engagement in real time.

The Impact

The collaboration between Vitakraft and designing tomorrow® produced tangible business results that reached far beyond creative automation:

• 65% faster content turnaround from concept to live listings.

• 12× increase in optimized product listings per month.

• 98% content accuracy and brand-compliance rate.

• 73% growth in organic search visibility across marketplaces.

Beyond efficiency and design impact, the collaboration translated creativity into growth — lifting market share by 17% and positioning Vitakraft on course to exceed $100 million in revenue by 2026.