manifesto
designing tomorrow® is an independent innovation company at the intersection of creative technology, applied research, and systems thinking, structured around three foundational areas:
the lab
The experimental and research-led core of our work.
We investigate emerging technologies, develop original methods, and prototype frameworks for creative AI integration
the practice
The applied delivery arm of designing tomorrow®.
We work with organizations to implement AI-Centric Design™, shape intelligent strategies, and build responsible, real-world systems
the field
Our platform for knowledge transmission.
We train, mentor, and certify individuals and teams, translating research and practice into structured learning experiences
Each pillar engages with a distinct mode of exploring, building, and learning—forming an integrated model for designing intelligent technologies and adaptive futures.
We support organizations in navigating complexity, defining intelligent strategies, and building adaptive environments. Our approach is rooted in original methods, applied research, and AI-integrated systems tailored to real-world needs. The work spans from strategic definition to orchestration—translating theory into clarity, and vision into responsible execution.
Based in Los Angeles and working globally, we collaborate with partners who value depth, context, and intent. Our focus is on delivering meaningful solutions—built to evolve with intelligence, responsibility, and purpose.
Because tomorrow’s businesses are designed—intelligently, responsibly, and together.
our values
Our values articulate how we think, work, and create. Each one reflects a design ethic — shaping decisions, guiding relationships, and aligning intention with action
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Circularity is a systems mindset — guiding how we build, scale, and sustain over time.
Design is approached as lifecycle-aware: built to adapt, recover, and regenerate through time and change.
We architect continuity — designing with time, scale, and transformation in mind.
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Ethics are embedded at the system level — balancing experimentation with accountability, and emergence with intention. Our frameworks are designed to surface responsibility early — not post-rationalize it later.
We uphold ethics — shaping infrastructure that aligns intent, trust, and impact.
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Through our methodology and research, we make emerging systems legible, actionable, and grounded.
Clarity expands potential — guiding teams, decisions, and systems toward coherence and intent, and enabling meaningful change.
We surface structure — grounding complexity in clarity, form, and intent.
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Every act of creation begins with listening — to users, to systems, and to the signals between them.
Technology must respond to the nuances of real life, honoring complexity without distortion.
We embed contextual awareness into every layer of thought, creation, and delivery.
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Foresight is a creative responsibility — shaped through structured inquiry, applied research, and informed intervention. The work is designed to anticipate, influence, and endure beyond the short term.
We move with vision — guiding futures through systems, insight, and design.
“Our mission is unlock new ways of thinking and expand the boundaries of creative problem-solving.”
Our Founder and CEO, Daniel Martinez, is an award-winning creative leader with three decades of experience at the intersection of design, technology, and innovation. Recognized for his pioneering work in AI-Centric Design™, Daniel is redefining how startups, global brands, and Fortune 500 companies approach creativity in the age of artificial intelligence. His approach challenges traditional methods, not to overshadow them, but to complement and expand the toolkit available to designers and innovators.
Daniel champions AI as a catalyst for new ways of thinking—unlocking more inclusive and sustainable solutions through design. Drawing on his deep expertise in design and emerging technologies, he illustrates how AI can enhance strategic thinking, streamline execution, and extend creative potential. His methodology equips organizations to embrace change with confidence, designing intelligent systems and experiences that are both impactful and future-ready.
